Being an Owner, Blinding Flashes of the Obvisous (BFOs), Bucket Lists, Delegation, Goal Setting, Success, Vision

The second day of BEF began with Darren Hardy, former publisher of Success magazine, and founder of Darren Hardy, LLC Success Mentor to CEOs & High-Achievers.  His presentation was entitled Productivity Secrets of SUPERACHEIVERS and was based on what he learned during his many interviews with some of the most successful people in the world. The following are a few of the many BFOs I got from Mr. Hardy’s presentation:

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  • YES is easy. NO is the master skill
  • 3 Activities – consider:
    • What should I have said NO to last week?
    • What should I say NO to next week?
    • What should I say NO to on my Idea, Project, Commitment & Communication Lists?
  • “To many choices create paralysis”
  • Warren Buffet’s Method
    • Step 1 – WRITE all your priorities
    • Step 2 Narrow the list down to your TOP 3
    • Throw the rest of the list away
  • Don’t mistake:
    • Movement for Achievement
    • Activity for Productivity
    • Rushing for Results

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  • Create a “Give Up” list
  • Identify your Vital Few Functions
    • Delete / Delegate
    • Find & Focus on and leverage VITAL FUNCTIONS
  • “There is nothing so useless as doing efficiently that which should not be done at all.” – Peter Drucker
  • To be a SUPERACHIEVER
    • Stop doing
    • Master the Vital FEW
    • Out FOCUS
    • Out LAST (consistency)
    • Out GROW
    • Out FAIL – learn from mistakes

 

 

Our next speaker was Travis Bell, The Bucket List Guy.  Travis was a speaker at the 2017 BEF (see 2017 Business Excellence Forum – Blinding Flashes of the Obvious Part 4 for my BFOs from 2017).  Travis repeated a presentation he delivered to the ActionCOACH coaches only.  This year he presented to the entire audience.  There is a few additional BFOs added to last year’s Travis Bell BFOs:

 

  • The ultimate KPI is How Many People Come to Your Funeral
  • Go from Selfish to Selfless
  • Separate bucket list from to do list

Our next presenter was Steve Rogers, CEO of Alchemy Advisors.  Before founding Alchemy Advisors, Mr. Rogers was the President of Berkshire Hathaway Home Services.  Here are a few of the many BFOs from Mr. Rogers:

  • There is no perfect
  • The constant question – What will have occurred in the next 12 months to consider it a very successful year?
  • And

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Brad Sugars took the stage to wrap up day 2:

  • All of my clients have a Future Organization Chart (3 to 5 years in the future) These need to add a Timeline & Triggers to each new position on the chart
  • “Saving a wage cost me a fortune” – Brad Sugars
  • Hiring is not the same as Recruiting
  • Have at least 1 personal goal in your 90 day plan
  • Success:

See Your Goal
Understand The Obstacles
Create a Positive Mental Picture
Clear Your Mind of Self-Doubt
Embrace The Challenge
Stay On Track
Show The World You Can Do It

 

Day 3 – A few BFOs from the coach’s session

From ActionCOACH Kevin Simpson, a coach in Canada.  A few insights from his clients:

  • His bike shop client reduced the number of bikes on the sales floor, resulting in selling more units at higher prices
  • Conversation around what is possible. In the 19th century during the construction of a railroad, 32 spikers hammered in 63,000 spikes, each averaging 600 blows per hour for 14 hours.  They constructed 6.3 miles of track that day, which at the time was a record.  So the question is – Do we limit ourselves by our perception of what is possible?
  • To eliminate Bottle Necks – Communicate Priorities

 

img_1774-for-blogimg_1785-for-blog

    • be in Area 4
    • Area 1 – Intention & Attention / no money – EXCUSE (below point of power)
    • Area 2 – Money & Intention / no attention – BLAME
    • Area 3 – Money & Attention / not aligned – DENIAL
    • Area 4 – Congruency (above the point of power)

 

And finally, from a couple of conversations during breaks:

  • A business is finished (Step 6 of 6 Steps to Massive Results) when it achieves the ActionCOACH definition of a successful business
  • Content is GREAT / Context is IT!
  • “Where there is SHIT, there is FERTILIZER

 

I hope you have formed your own BFOs from this blog series.

The 2019 Business Excellence Forum will be in Charlotte, SC from February 17th to the 19th.  If you wish to join me and about 1,000 other business owners, CEOs, leaders, executives and business coaches, or if you would like to accelerate your success, please contact me or any of my ActionCOACH colleagues.  Our mission is to create

World Abundance Through Business Re-Education

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Accountability, Assessments, Blinding Flashes of the Obvisous (BFOs), Business Coaching, Consistency, Culture, Negotiating, Sales

While reviewing my notes for this blog, I noticed that I omitted two Elizabeth McCormick BFOs from Part 1

  • When thingsimg_1523-for-blog get hard, ask yourself “Do I Want This?”
  • CAN
    • Communicate – Positive & Proactive
    • Aviate – Take Action
    • Navigate – Clarity

 

Elizabeth McCormick was followed by Chris Voss, CEO of The Black Swan Group, LTD and co-author of Never Split the Difference: Negotiating As If Your Life Depended On It.  He spent 24 years working in the FBI Crisis Negotiation Unit and was the FBI’s chief international hostage and kidnapping negotiator from 2003 to 2007.  There were only a few BFOs from Mr. Voss, however they were MAJOR.  During negotiations:

  • Banish “I Understand” from your vocabulary. It is condescending.
  • Build confidence & trustworthiness – “Will you listen to what I have to say?”
  • Open by asking a question or making a statement with the expected answer or response of NO. For example: “It looks like there is no way to get the hostages released safely.”  Going for the NO gets the other side to tell you what they are really after.  Chris gave several sales-oriented examples: “It looks like you are not interested saving money for payroll processing while getting quicker service.”
  • Never say “you’re right” only say “That’s right” and then shut up!
  • Perceived EMPATHY is a Truth Serum

Our next speaker was Dr. Tony Alessandra, CEO of Assessments 24×7, LLC.  Dr. Alessandra is a prolific author with 30 books translated into over 50 foreign language editions, including the newly revised, best-selling The NEW Art of Managing PeopleCharismaThe Platinum RuleCollaborative Selling; and Communicating at Work.  ActionCOACH has a strategic partnership with Assessments 24×7 that enables my colleagues and I to offer a variety of online assessments, including the widely used DISC profile, the Hartman HVPMotivators (Values/PIAV) assessment, and several 360º effectiveness assessments.  BFOs from Dr. Alessandra include:

  • “Prescription before diagnosis is malpractice.” This represents a prime reason we at ActionCOACH offer a complementary diagnostic coaching session before suggesting a coaching program to prospective clients.
  • Establishing a competitive advantage is founded on an understanding of customer needs (not wants) and the ability of competitors to meet those needs. Understanding your competitive advantage allows you to sell value, not price.
    • Understand your Uniqueness’s, Advantages & Disadvantages
    • To dig deeper and to differentiate your offering from your competition in a given situation use this tool
Your Advantages compared to competitor Your Disadvantages compared to competitor
Competitor A ? ?
Competitor B ? ?
Competitor C ? ?
Competitor D ? ?
  • Feedback Questions
  • How well does our solution address the needs and goals you expressed earlier?
  • What other advantages do you see in our solution?
  • How closely does this solution fit your budget & timeline?
  • How will you determine the success of our solution?
  • What needs do you see that I might have missed?
  • Alessandra presented three case studies on the effectiveness of using various combinations assessments during recruiting and hiring. As the saying goes, “your results may vary.”  Nonetheless, using assessments before offering a position to a candidate increases the likelihood of a successful hire.

This concludes the major BFOs from the first day of the Business Excellence Forum.  Stay tuned for day 2’s BFOs, coming soon.

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Blinding Flashes of the Obvisous (BFOs), Culture, Marketing, Mindset, Mission

For the third year in a row I must say, the Business Excellence Forum (BEF) gets better each year, and the 2018 event was no exception.  This year there were more than 700 business owners, executives, team members and business coaches in attendance in San Diego, California.  With that many attendees, there was an abundance of formal and informal exchanges of ideas, strategies, success stories and best practices.

This year’s forum had an extensive list of keynote speakers whose presentations yielded many Blinding Flashes of the Obvious (BFOs) and new ways of looking at things.  The following are some of the BFOs that struck a chord with me, most of which will enhance the value I bring to my clients.  I am sure that some of these will have a similar effect on you.

During the opening session, Brad Sugars, founder, and Chairman of ActionCOACH shared the following during a presentation of the 21 Biggest Mistakes in Marketing:

  • Mistake #4 – No Numbers / At ActionCOACH we have the concept of Measure & Test. For example, in creating marketing materials, such as advertisements, we coach our clients to test multiple headlines and measure the level of response, rather than simply using one headline.  After measuring response, our clients can hone in on an effective headline.  Brad suggested that Google or Facebook are perfect venues to test marketing headlines.
  • Mistake #9 – Going for 1 sale vs. 100 / The concept of marketing for multiple sales, rather than going for one sale. This involves targeting out-bound message, while calling for in-bound response.
  • Mistake #12 – Wrong Words/Pictures / Marketing materials must address your target’s values, not your company’s values.
    I will be blogging and tweeting more of the 21 Biggest Mistakes during the next few weeks.

Our first Keynote speaker was Elizabeth McCormick, an amazing lady.  Ms. McCormick was the first female helicopter pilot in the US Army.  In addition to teaching the entire audience how to fly a helicopter, she laid out many gems, here are a few:

  • “If you believe that something is hard, it will be hard. If you believe something is easy, it will be easy not as hard
  • She demonstrated the “Can you exercise.” She asked a volunteer to the stage.  The volunteer extended their arm out to the side with their thumb down.  Elizabeth then:
    • Pushed down on the volunteer’s arm while the subject was resisting to establish a benchmark of the amount of force needed to overcome the resistance
    • Next, she had the subject say “I can’t” three times. When she pushed the volunteer’s arm down this time she was able to easily overcome the resistance.
    • Finally, she had the subject say “I can” three times. This time she had to apply much more force to overcome the volunteer’s resistance.
      Just in case we thought she was faking, the entire audience paired off, did the exercise and came up with the same result.
    • The purpose was to move us from our comfort zone to our Potential Zone.
  • “We all have a responsibility to lead from where we are.”

Stay tuned for the next installment of BFOs from the 2018 BEF.

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Effective Delegation, Time Management

Since the National Association of Professional Organizers (NAPO) has declared February to be National Time Management Month, and in honor that, I’ve decided to vary from my usual theme of effective delegation.  So here are a few strategies and tips that will help you better manage your time, and ultimately, yourself.  As it has often been said, time is our most precious resource.  At an ActionCOACH conference a few years ago, Stedman Graham summed it up saying that time is the great equalizer, no matter who you are you have twenty-four hours in a day, no more, no less.  For the most part, billionaires use their twenty-four more effectively than the rest of us.

The following tips, strategies and tactics are from the ActionCOACH TimeRICH seminar:

  1. When you have a choice, use the following two factors to decide to invest your time on an activity or task:
    1. Is this “thing” worth more than your minimum dollar threshold (whatever you decide that number to be)? If you haven’t yet developed your “worth” invest some effort to calculate an hourly dollar value of your time as soon as possible.  This is very important because every time you say YES to an activity or project, you are effectively saying NO to many others.
    2. Does this “thing” contribute toward accomplishing one or more of your goals? You must strive to relate EVERYTHING you invest your time in to your goals.
  2. Build an extended team, not only employees, that you can delegate (not abdicate) items to. That’s how the billionaires get leverage, you can too.  If they are knowledgeable about the “thing” you are delegating, your extended team may include your CPA, attorneys, family, mentors, etc.  Do not delegate to unqualified people.  Also, remember in a corporate environment, if you are careful, you can delegate upward.
  3. One of the best habits I adopted after I completed ActionCOACH induction training is – Never finish today, until you plan tomorrow. Before I leave my office, I list out my must achieves for the next day.
  4. Be Militant about those who undervalue your time by interrupting. You can:
    1. Get lost – work remotely
    2. Not answer the phone – call screening works
    3. Regulate email – you can set the polling interval in most email apps
    4. Be busy and be obvious about it
    5. Set the timer on the bomb (my favorite), “I have a call in five minutes”
  5. Block your time – create a default diary (ideal calendar, default calendar) communicate it and stick to it.

These five tips are just the tip (no pun intended) of the iceberg.  My colleagues at ActionCOACH and I have a wealth of effective time management strategies at our fingertips.  If you are find that there are not enough hours in the day, or you are totally overwhelmed by the “things” on your plate, WE CAN HELP!  Just contact me or any of my ActionCOACH colleagues.

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Blinding Flashes of the Obvisous (BFOs), Planning, Success, Time Management

I had a major comeuppance and Blinding Flash of the Obvious (BFO) this morning related to one of my monthly activities, instigated by a Darren Hardy video I watched yesterday.  During my holiday break the week between Christmas and New Year’s, I worked on a few administrative tasks in advance of their normal schedule.  Among them was a look at my Accounts Receivable (A/R) aging.  I printed the A/R Summary Aging Report from QuickBooks and thought about how I wanted to collect from each of the few past due client in the report.  After deciding on several different collection strategies based on the past due amount, age and client situation, I put a code next to each past due client.   For example; some were going to receive a statement via email followed by a call, a few would get a mailed statement and a call, etc.  I must admit, I was very proud of myself for addressing this unpleasant, but necessary task earlier than usual.

This morning, almost two week later, I realized that after planning my collection strategies, I put my collection plan into my A/R folder without implementing it!  My BFO:

Planning to do something, and knowing how it will be accomplished ….

Is Not The Same As Actually Doing It!

There is no doubt that planning is essential, as the saying goes, “Failing to Plan is Planning to Fail.”  However, failing to work the plan is actual failure.

In Darren Hardy’s video, he presented a weekly Sunday Planning System (http://dh.darrenhardy.com/win-the-week).  As he explains during the video, he was given the system by a billionaire he was introduced to a few years ago.  In addition to the Sunday Planning System, the billionaire told him that in order to focus and maximize his effectiveness and results, he works on one, and only one major item per day.  He addresses that item until it is complete.  Based on this system, and my BFO, my plan going forward is to plan and finish whenever possible.  No more plan, put aside to finish later.  By the way, Darren Hardy is one of the keynote speakers at the 2018 Business Excellence Forum and Awards (http://www.thebusinessexcellenceforums.com/events/?event_id1=7) February 18th to 20th in San Diego.

As we begin 2018, I encourage you to plan and act to achieve your goals.  My ActionCOACH colleagues and I are presenting GrowthCLUB 90-day planning workshops in the coming weeks.  These powerful and very effective workshops will accelerate your journey to massive results in your business and life.  Plan to register, attend and implement your ActionPLAN.

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21 Irrefutable Laws of Leadership, Being an Owner, Effective Delegation, Leadership, Success, work less, Work Life Balance

Earlier this week I attended a breakfast event, part of the Hofstra University Scott Skodnek Business Development Center’s Distinguished Lecture Series.  The event was a Keynote Conversation with Brett Yormark, the CEO of Brooklyn Sports & Entertainment.  Mr. Yormark was interviewed by Kevin Law, the President & CEO of the Long Island Association.

Brooklyn Sports & Entertainment (BSE) owns and operates the Barclays Center in Brooklyn, the Brooklyn Nets NBA team and redeveloped and manages the Nassau Veterans Memorial Coliseum in Nassau County, Long Island.  Since Hofstra University is basically across the street from the Coliseum, many of the interview questions revolved around its redevelopment.  After answering some questions about improvements to the venue, the construction process and its cost verses the budget, Mr. Yormark moved onto the performance of the Coliseum since it reopened in April of this year.  The venue reopened with a Billy Joel concert.  In the seven months since the Coliseum reopened, they have had more than 100 events, including concerts by Barbara Streisand, Paul McCartney, Bruno Mars and other performers. Other events including G-League professional and college basketball games also occurred there.  So far, the Coliseum is ahead of BSEs projections.

So, when Kevin Law asked Brett Yormark if he is happy with Coliseum results so far, Yormark replied:

“I am happy, but not satisfied.”

He used that exact wording to answer several additional questions as the interview progressed.  I was struck by how simple and yet very powerful this phrase is.  The concept represented by these six words is extremely important.  How many businesses have stopped growing or failed because management or owners became “satisfied?”  When I had my consulting practice before joining the ActionCOACH team, I met many business owners who were earning more than $500,000 per year who became satisfied with their businesses.  “Why should I continue to push hard, I’m making more than I need?”  “I am working too hard and have no time to enjoy my wealth.”  Many wanted to start enjoying the fruits of their success, reducing the attention and time they devoted to their businesses.  Many of those businesses no longer exist, failed due to over-satisfaction and the resulting lack of attention.

Two things need to be highlighted here:

  1. I don’t mean to imply that you shouldn’t celebrate when a major goal or milestone is achieved. There is nothing wrong with a brief pause to celebrate and “smell the roses.”  Celebration is very important, for you and your team.
  2. One of the motivating factors that drove my decision to join ActionCOACH (and many of my colleagues) is our definition of a successful business:

A commercial, profitable enterprise that works without YOU (the owner)

I work with my clients to design, plan, structure and build their businesses so they will earn more and work less.  I enable them to achieve the state of happy life, but continuing dis-satisfaction with the value their business brings to their team, customers, community, and themselves.

At lunch, that same day, I continued my rereading of John C. Maxwell’s The 21 Irrefutable Laws of Leadership ((10th Anniversary Edition). I came to Law 18-The Law of Sacrifice.  The following from Law 18 makes the point.

“…today’s success is the greatest threat to tomorrow’s success. And what gets a team (or company) to the top isn’t what keeps it there.”

I couldn’t have said it better.

My ActionCOACH colleagues or I will be happy to assist you to build your business, so you can earn more and work less.

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Business Fundamentals, Communication, Effective Delegation, Goal Setting, Leverage, Management, Time Management

Reading a John C. Maxwell article in the September 2017 edition of Success about time management, entitled “4 Tips to Set Yourself Up for a Better Tomorrow Today” got me thinking.  On a hunch, I went back and reviewed several other articles, publications and the ActionCOACH TimeRICH seminar on the subject of time management and was able to confirm my conclusion that

Time Management is really Self Management!

This is not exactly a new idea, I’ve said this during numerous presentations.  So why highlight it now in this blog?  It seems to me that many of us brush off the importance of time-self management.  Taking an “I am what I am” attitude rather than seeking to improve our use of our time.  Thus, I am going to reiterate a few of our top self-time management tips:

  • Set personally motivating goals – if your goals are truly important to you, you must strive to connect every activity to them. In the article, Maxwell encourages creating a Priority Inventory, another way of looking at the connection of your goals to your activities.
  • Don’t finish today until you plan tomorrow – Maxwell explains two concepts in his article; be deliberate in your use of time, and hone your decision-making skills. Once you increase your awareness of your goals and their relationship to your activities, you will become more deliberate in your investment of time.  The decision as to what to address and what not to address will become easier, enhancing your self management.  Remember, every time you say “YES” to something, you are saying “NO” to many other activities.
  • Create a Default Diary – a schedule of how you intend to invest your time on “normal” days. Your Default Diary (Ideal Week or Default Calendar, we use these terms interchangeably at ActionCOACH) accomplishes many things; it sets your time expectations, and communicates them.  You will feel uneasy when your activities conflict with your internal clock once it has been set via your Default Diary.  Many of my clients use their Default Calendar as a communication tool with their teams, using the tool to create “deep thinking” time slots.
  • Delegate – Effective delegation is the key to successful time and self management. None of us are expert or skilled in all aspects necessary for the success of our businesses or lives.  We are faced with the choice to do it all, abdicate or delegate numerous times every day.  Should I change the oil in my car myself?  Should I abdicate the oil change by simply dropping off the car at my local service station? Or, should I effectively delegate the oil change by carefully selecting the service station or dealer, asking them about the oil and filter they are going to use, and all the other details related to the oil change?  I used this example to exemplify the fact that we can all delegate to our extended team even if we have no direct employees.  When delegating, John Maxwell makes the point the we should not mistake activity for advancement.  This applies to those we delegate to, as well as ourselves.

John C. Maxwell included the following quote in the article:

“Guard well your spare moments. They are like uncut diamonds. Improve them, and they will become the brightest gems.”
Ralph Waldo Emerson

Remember, you cannot replenish your time, once a moment is gone, it is gone.  As Steadman Graham said at one of our ActionCOACH conferences,

“Time is the great equalizer.  We all have 24 hours in a day.”

His message continued to say that the very wealthy use their time more effectively.  How are you investing your precious time?  My colleagues and I at ActionCOACH are uniquely qualified to assist you toward effective delegation and successful self and time management.

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5 Way Formula, Being an Owner, Business and Golf, Consistency, Leadership, Time Management

I took the first two weeks of August for a trip to Europe with my wife, Tammy.  Tammy joined one of Berkshire Choral International’s groups which rehearsed and sang in Budapest, Hungary.  While she was in rehearsals I toured Budapest and caught up on my reading, both business and pleasure.  Following are comments about and links to a few of the articles that struck a chord.

  • Jason Fried in the July/August 2017 issue of INC Magazine in an article headlined Starbucks Wasn’t Built in a Day, subtitled “Entrepreneurs are told to go big or go home. Stop obsessing over scale, and perfect the basics.”   In the article Jason talks about John who wishes to open a tea shop, but often drifted to talking about his next shop, and his next shop, etc.  He advises John to slow down and get the basics right before focusing on rapid growth.  I have long agreed with this philosophy.  While there is nothing wrong with having big long range goals, we emphasize long term planning at ActionCOACH, one needs not to get ahead of one’s self.  One of the major points of the ActionCOACH 5-Way Formula is that a business must be built in balance.  Before I joined ActionCOACH, I had several turn-around clients.  One in particular, a consumer goods company, had great marketing and product, but couldn’t reliably deliver their products to their customers, the retail stores.  Ultimately their customers abandoned them in favor of suppliers that had great product, marketed well and consistently delivered.  My client had grown their business out of balance, and could not cover the basics.
  • In the July 2017 issue of Golf Digest an article about confidence by Sam Weinman titled What If Everything You’ve Been Told To Think Is Wrong? caught my eye. Within the article are several concepts that apply equally to business as well as golf.  One very important concept was highlighted by a quote from Dr. Fran Pirozzolo, a sports psychologist and mental-skills coach “Confidence is a garbage term in that it induces illusions of competence.”  If in business, we confuse confidence with competence, our mind will be closed to our limitations and that will limit our ability to construct plans to overcome them.  It is the difference between an “I Know” attitude which cuts off learning and an “Isn’t that interesting” attitude which encourages learning.

Another concept applicable to business revolves around Stanford psychology professor Carol Dweck’s division of our mind-sets into two categories:

– Fixed mind-set – people who seek validation of their abilities
– Growth mind-set – people who believe their skills can be cultivated through effort

The final concept that jumped off the page also came from Dr. Pirozzolo – “Don’t believe the hype.”  During my career in the fashion industry, I was aware of countless fashion designers who crashed and burned because they believed the hype and were unable to adjust to changing market and business realities.

  • From the September 2017 issue of Success Magazine John C. Maxwell has an article about time management 4 Tips to Set Yourself Up for a Better Tomorrow Today.” The title of the article says it all.  In our TimeRICH seminar, we encourage the audience to be militant about their time.  Along the militant line, Maxwell’s article contains a great quote I intend to add to the TimeRICH presentation:

“Guard well your spare moments. They are like uncut diamonds. Improve them, and they will become the brightest gems.”
Ralph Waldo Emerson

These are just a few of the ideas I gleaned during my vacation reading, I hope you will find them useful.

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5 Way Formula, Conversion Rate, Customer Loyalty, Customer Service, Net Promoter Score, Raving Fans, Referral Based Business, Success

During recent coaching sessions, the subject of Net Promoter Score (NPS) came up.  My clients wanted to learn what NPS is and how it might benefit their businesses.  Thus, I thought this is a good time to share a few ideas about NPS.

What Is Net Promoter Score?
Simply put, NPS is a very simple, direct, relatively easy, and effective method to measure your customer’s (client’s, patient’s) loyalty to your business and the likelihood they will refer your business to others.  In other words, how healthy is your customer experience and your customer relationships?  It was developed by (and a registered trademark of) Fred ReichheldBain & Company, and Satmetrix Systems. Net Promoter Score was introduced by Reichheld in his 2003 Harvard Business Review article “One Number You Need to Grow”.  NPS can be as low as −100 (everybody is a detractor) or as high as +100 (everybody is a promoter).  An NPS that is positive (i.e., higher than zero) is felt to be good, and an NPS of more than 50 is excellent.

Why is NPS Important?
Time after time in measuring conversion rate (as per the ActionCOACH 5-Way formula) by lead type, it is obvious that referral leads have the highest conversion rate of all lead sources.  Therefore, it is extremely important for your business to deliver a great customer experience (GCE).  A great customer experience will result in a high NPS.  A high NPS will enable your business to have a robust and consistently effective referral system.  The formula is

GCE -> HNPS -> NewCustomers -> Revenue -> Profit

Many successful ActionCOACH clients have achieved completely referral based businesses, with the ability to add as many new loyal customers as they can serve.  An added bonus to a referral based business is lower customer acquisition cost and higher lifetime customer value.

How to Develop Your Net Promoter Score
At its core, NPS is derived from a single question customer survey.  The question is

On a scale of 0 to 10, how likely is it that you would recommend our company/product/service to a friend, family member or colleague?”

Those who respond with a score of 9 to 10 are called Promoters, and are considered likely to exhibit value-creating behaviors, such as buying more, remaining customers for longer, and making more positive referrals to other potential customers. Those who respond with a score of 0 to 6 are labeled Detractors, and they are believed to be less likely to exhibit the value-creating behaviors. Responses of 7 and 8 are labeled Passives, and their behavior falls in the middle of Promoters and Detractors.  The Net Promoter Score is calculated by subtracting the percentage of customers who are Detractors from the percentage of customers who are Promoters. For purposes of calculating a Net Promoter Score, Passives count towards the total number of respondents, thus decreasing the percentage of detractors and promoters and pushing the net score towards zero.

There are a variety of thoughts within the NPS consulting industry as to:

  • When to survey, and how often?
  • Types of surveys – relationship vs. transactional
  • Additional questions (if any), how many, what should they be?
  • How many people should be surveyed?
  • Format of the survey

There are many resources available to enhance your understanding and implementation of NPS.  This blog was based upon a great web article by Christian Reni

( https://customergauge.com/news/how-to-calculate-the-net-promoter-score/ ).

If you wish to build your business on a solid foundation of raving fans who are both very loyal and who consistently refer new customers, NPS is an essential part of your toolkit.  My colleagues and I at ActionCOACH can assist you in building and implementing this important business building strategy.

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Adding Value, Blinding Flashes of the Obvisous (BFOs), Bucket Lists, Culture, Entrepreneunship, Goal Setting, Matter More, Mindset, Mission, Price Anchoring, Serve more to Earn more, Success, Unique Value Proposition, Vision

Paul Dunn continued with his presentation by switching gears to speak about the concept of price anchoring.

He presented a case study based upon the fact that most people remember the last thing they see or hear.  The case study involved adding eight words at the end of a price quotation for a product or service
img_9693-small

img_9696-small
Result: 30% conversion rate for price alone, 90% conversion rate with the addition of those 8 words!

Paul finished up by returning to his original concept by saying “The shortcut to more is to MATTER more.”
img_9713-small
img_9714-smallimg_9716-small

And a quote by Richard Branson
img_9720-small

 

A very impactful speaker who spoke briefly the afternoon of the first day and then returned to speak to the coach’s conference (day 3) was Trav Bell, the Bucket List Guy (http://www.thebucketlistguy.com/).

  • After saying that a bucket list is about what you learn about yourself during the journey, he had the entire audience participate in two hands-on exercises:
  1. We were given 10 minutes to begin writing our “reverse” bucket list – a list of things, adventures, accomplishments, and people we had already met or achieved that we were proud about. We then shared items from our list with a partner.  This was a great exercise, one which I completed on my return flight to NY.
  2. After presenting his acronym MYBUCKETLIST as a framework for our bucket lists:

Meet a personal hero
Your proud achievements

Buy that special something
Ultimate challenges
Conquer a fear
Kind acts for others
Express yourself
Take lessons
Leave a legacy
Idiotic stuff
Satisfy a curiosity
Travel adventures

Trav gave us 15 minutes to select a letter, add an item to our list and then act on that item.  Many in the audience signed up for guitar lessons or made pledges to their favorite charity.

Both exercises were empowering and great examples of coaching.  I highly recommend you seek out a partner, or coach to create both bucket lists.

Trav concluded by saying “People are dying at 40, being buried at 80.”  Don’t be one of them.

 

Another presenter to the coach’s portion of BEF was Traci Diaz of Break Free Consulting.  Traci gave us many ideas, one of which stood out:

The Central Question to ask yourself several times each day is:
What choice can I make, and action can I take, in this moment, to create the greatest value?”

 

The BEF was concluded by Brad Sugars.  Brad stretched everyone’s vision by challenging everyone to create their 100-year vision!  He reiterated an Owner’s/CEO’s/ Leader’s responsibility to enroll and inspire their team:

  • Vision – 100 years in the future, if the mission is accomplished
  • Mission – the value your company brings to the world
  • Culture – the rules of the game

He reminded us of the ActionCOACH formula for success
Dreams X Goals X Learning X Plans X Actions = Success

It is useless to lead a team that is not confident and productive
Productivity comes from passion and focus
Realize that the better you get at _____ the easier it becomes – tackle the difficult to make it easy.

After drawing the following flipchart, Brad added that you MUST be congruent with your identity, or create MORE identity
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A case study example of expanded identity:

A doctor raised his identity from doctor to entrepreneur who happens to be in the medical business.  Result – went from one office with him as the only provider to nine offices with more than 400 providers.

We coach for break-throughs, not just learning.

 

After the conference, I observed a great example of communicating a Unique Value Proposition in the parking lot of my hotel:
img_9772-small

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I hope you have formed your own BFOs from this blog series.

The 2018 Business Excellence Forum will be in San Diego from February 18th to the 20th.  If you wish to join me and about 700 other business owners, CEOs, leaders, executives and business coaches, or if you would like to accelerate your success, please contact me or any of my ActionCOACH colleagues.  Our mission is to create

World Abundance Through Business Re-Education

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