To celebrate the 4th of July I went to Tanglewood in Lenox, MA to see one of James Taylor’s (JT) annual concerts. JT has been giving concerts on and around July 4th for more than 20 years. Many in the audience have seen a majority, if not all of these concerts. In a review of the concert, the reviewer, unknowingly asked the business question … why do so many people, from far and near, fill Tanglewood beyond capacity at these concerts year after year?
The one word answer, one of the keys to long term business success – Consistency!
James Taylor demonstrates consistency in 3 important ways:
- Consistent Quality – JT surrounds himself with perhaps the very best back-up singers in the business. In addition, the musicians in his band are exceptional. The arrangements, both vocal and instrumental are exceptional as well. Does your business offer a consistent level of quality to your customers?
- Consistent Delivery – Year after year, although JT is now 64 years old, he makes sure to sing within his vocal range. He has adopted the latest audio monitor technology all in order to deliver a top quality vocal performance. His guitar arrangements and the variety of instruments he plays deliver exceptional musical moments. In addition, he employs up to the minute lighting and sound equipment to deliver just the right atmosphere for each song. How consistent is the delivery of your business? If you are not delivering in a consistent manor, you will never build long term success into your business.
- Consistent Variety – I know what you are thinking, isn’t consistent variety an oxymoron? Well, in this case, no. All of the regulars know that JT, while covering the expected bases, such as Sweet Baby James, You’ve Got A Friend, Mexico to name a few, he will also play a variety of songs that a different from year to year. For instance, this year he performed Twist and a moving arrangement of the Star Spangled Banner. In addition, some of the songs were played to new arrangements. This variety makes each year’s concerts unique and therefore must see events. One of the things James Taylor is known for is the variety of his performances. This makes him somewhat unique (there are other bands and performers in others genres that offer variety) and ultimately increases the value of his concerts. What is the unique value proposition of your business? Do your customers and your team understand the value your business delivers?
James Taylor consistently delivers quality, variety, and value to his audience making him one of the most popular and enduring acts in show business today. How can you deliver consistent quality and value to your customers? If you need help with the consistency of your business, call me or one of my colleagues at ActionCOACH.